M.Com. Marketing

Medium: English

Eligibility:
B.Com./B.A.(Co-operation)/B.Com.(Co-operation)/B.A.(Corporate Secretaryship)/B.B.A./B.B.M./B.Com.(ComputerApplication)/ B.Com(Accounting&Finance)/B.Com.(Marketing Management)/M.B.A. or an equivalent Examination.

FIRST YEAR

  • 1.1 Management Concept
  • 1.2 Consumer Behaviour
  • 1.3 Modern Marketing
  • 1.4 Management Accounting
  • 1.5 Retail Management

SECOND YEAR

  • 2.1 Advertising Management
  • 2.2 Sales and Distribution Management
  • 2.3 Global Marketing
  • 2.4 Marketing Research
  • 2.5 Services Marketing
  • Code 262
  • Duration 2 YEARS