MBA Marketing Management

MBA Marketing Management is one of the oldest MBA courses and one of the most popular disciplines among students.

COURSE CODE: 348

ELIGIBILITY: 10+2+3 UNDER ANY UNIVERSITY

First Year

  • 1.1 PRINCIPLES OF MANAGEMENT
  • 1.2 MARKETING MANAGEMENT
  • 1.3 FINANCIAL MANAGEMENT
  • 1.4 OPERATIONS MANAGEMENT
  • 1.5 HUMAN RESOURCE MANAGEMENT
  • 1.6 STATISTICS FOR MANAGERS
  • 1.7 MANAGERIAL COMMUNICATION
  • 1.8 ADVERTISING AND SALES PROMOTION

Second Year

  • 2.1  PRODUCT AND SERVICE  MARKETING
  • 2.2  MARKETING RESEARCH
  • 2.3  CONSUMER BEHAVIOUR
  • 2.4  RURAL MARKETING
  • 2.5  SALES AND DISTRIBUTION MANAGEMENT
  • 2.6  STRATEGIC MANAGEMENT
  • 2.7.1  E-COMMERCE
  • 2.7.2  BUSINESS RESEARCH METHODS

Course Features

  • Duration 2 YEARS

Contact Info

  • Al Siraj Higher Educational Services FZE LLC, UAE

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